Yahoo! Web Analytics Consulting & Support Services
Yahoo! Web Analytics (YWA) is a powerful Enterprise level web analytics tool with a very user-friendly interface. If used correctly it can boost campaign ROI and ROAS (Return on Advertising Spend) by revealing critical data about the effectiveness of online marketing platforms and related initiatives - what works and what doesn't. These insights enable us and our clients to optimize websites and ad campaigns for better acquisition, conversion and retention.
However, installing the tool correctly, customizing it and interpreting the information to make business decisions requires time, experience and knowledge. That’s where Sundance Media comes in!
Measuring Business Value
Sundance Media has 7 years of experience installing, customizing and using YWA (formerly IndexTools) with client online businesses. Sundance Media has helped companies of all sizes apply the YWA processes to their business to measure the effectiveness of their marketing campaigns and websites.
Our experienced team of professionals provide world-class customer installation and support services to fine tune the YWA program to capture all the information necessary for providing valuable marketing insight that you can view via YWA dashboards and reports.
Sundance Media Background
Beginning over a decade ago as a pioneer in web development and search engine marketing, Sundance Media has evolved to focus on a deceptively simple concept we call “measurable marketing.” We have unique access to many different kinds, patterns, and combinations of actionable online data which tell us things about your customers, and key customer segments, that you are unlikely to know yourself – including precisely where to find them, how to get them to do business with you, how to keep them from doing business with competitors, and so on.
We are not interested in data for its own sake – our passion is to use what we know to generate actual, measurable, accelerated online sales and brand development. For example, using YAW data and our own analysis helped us increase online reservations at a famous California hotel location by 400% by correctly identifying their conversion issues and then changing the users experience and perceptions to match expectations.
Hotel chains are not the only marketers to benefit from our work; we are very proud of the company we keep. Sundance Media has achieved a rare mix of technical and marketing skills to:
· Be an approved online marketing vendor to technology leader, IBM
· Deliver online technology services to a subsidiary of online market leader, eBay
· Deliver data driven marketing help to world leading ad agency, Ogilvy & Mather
Clients such as Ford, Motorola, United Airlines, Advantex Loyalty, Dove and Wal-Mart are some of the world’s great marketing organizations using Sundance Media people, tools, and data to build sustainable profitable growth.
Our Solutions
Analytics Planning
We will review your existing installation and identify configuration and data tracking gaps, review your online e-business model and ensure that you are measuring the correct KPI’s for your business and industry, ensure that proper segmentation practices are in place and review or create your analytics strategy and implementation procedure so that you're guaranteed to get the most out of your YWA.
Installation
We will install or provide support to your web developer to properly and efficiently install YWA onto your entire website, setup crucial action tracking required to measure conversion performance of your website goals and objectives and configure advanced features like custom variables or merchandise tracking where applicable. We'll make sure that your YWA installation gives you access to everything you need to get all of the benefits out of one of the best web analytics systems on the planet!
Configuration
We will configure your YWA account to collect, segment and report the data that you need most to drive your business. This includes setting up dashboards, automated email reports and custom reporting with the demographics and variables that best help you make business decisions. E-businesses that track online orders will need further configuration to properly collect and report numerous order variables, ID’s, taxes, shipping or order reconciling where sales are concluded at a future time. We will customize your configuration to handle your main business model actions whether they be for leads, sales or branding purposes. We will also configure YWA to automatically tie into your search campaigns so that tracking URL’s and cost retrieval will be automatically executed for you. Leave it to us to begin setting up tracking your first marketing campaigns whether online, offline or mobile and start learning about the true worth of each to your company’s bottom line.
Data Analysis
Let us help you get better results from your website by offering strategic insight from collected data. We will help set up segmenting and filtering to hone in on actionable data reports, bookmark custom reports that can show game changing information and information that will help you understand your target audience and best sources of traffic. Our analysis will also highlight website paths and visitor experiences that lead to the highest conversion rates possible.
Training
Now it’s your turn! Let us help you take everything we’ve set up as a turn-key system and teach the key decision makers in your organization how to do it themselves over and over again. YWA since its inception has been famous for its superior simplistic data reporting methodology that set it apart from its competitors like Omniture and Core Metrics. YWA believes, as we do, that the best reports are those that can portray an obvious story in one glance such that actionable decisions can be made easily from it. YWA, with our guidance, will give you the ability to do just that. Let us show you how! We will tailor our training to your organization's particular needs and objectives.
Our Engagements
The length and medium of our client engagements ranges depending upon your needs.
We are able to provide a great value for customers by working over the phone and using web conferencing technology. This is a cost effective model. For more hands on consulting or training, we are also available to come on site. We are a full services and support consultancy and will work with companies for as little as an hour for ad hoc assistance on up to a fully scoped implementation. Many companies also find that they like to have us as a go to resource for when they need assistance.
Engage Us
To find out how we can help your business please Contact Us!
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